Alessa is a refined high-end website developed for a multi-millionaire company based in Guatemala, the US and Dubai — a jewelry store with pieces priced up to $50,000 USD. The role involved building new features (mostly backend) and customizing the online shop to meet the company's luxury standards. Work included a smart product filter, a powerful admin panel, email systems, login logic, newsletter systems, Instagram integration, and a custom CRM solution to streamline processes from store personnel.