The business owner journey

When you build software for your own business, what you need from engineering changes as it grows. Here is the path most owners walk building with AI, and how we help at each stage.

Building a startup instead? See the founder journey →
  1. 01

    Getting started

    $200/mo

    You are building your first internal tools with AI, often with Claude Code, to solve your own problems. You can make things work, but you are not sure you are doing it right.

    What helps most: a product software engineer looking over your code every week, so what you build holds up.

    AI mentorship A 30-minute weekly review of your code and product with a product software engineer who cares about delighting your users. See AI mentorship →
  2. 02

    Part of how you run

    The software you built is now part of how your business runs day to day. It has to be reliable, and you need real engineering hands, not just advice.

    What helps most: hiring or partnering up with a strong software engineer, from anywhere, who is genuinely fluent with AI.

    Engineering talent We connect you with vetted, AI-fluent software engineers, matched to what you are building. See engineering talent →
  3. 03

    Core to your business

    $2000/mo

    Your software is now central to how the business operates. The technical decisions carry real weight, and you want senior direction you can trust.

    What helps most: a fractional CTO for senior oversight, plus engineers to build and keep it running. Often you want both.

    Fractional CTO Biweekly two-hour deep dives into your stack and code, with clear recommendations for your engineering team. Need a full-time CTO? Reach us and we will talk. See Fractional CTO → Engineering talent We connect you with vetted, AI-fluent software engineers, matched to what you are building. See engineering talent →

Not sure where you fit?

Tell us what you are building and where you are. We will point you to the right step, or just talk it through.

Email us →